5 Compelling Headlines that the Top 10% of Authors Make Use of

Samir Jaber
ILLUMINATION
Published in
8 min readMay 22, 2023

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Why did you click on this article? What exactly caught your eye here?

Is it the number “5”?

Is it the term “Compelling Headlines”?

Is it the “Top 10%”?

You see, something in the headline made you click, and that’s what I want to talk to you about.

Photo by davisuko on Unsplash

“Don’t judge a book by its cover”,…but can you not?

They say, “Don’t judge a book by its cover.” But it’s almost inevitable to judge.

For articles, the book cover is the headline.

It is the first touchpoint with the reader. It’s what gives the reader the first impression of your writing. It sets their expectations.

In fact, statistics say that 80% of readers never make it past the headline.

Think about it.

Only 2 out of every 10 people would click on your headline to read the rest of your content.

Finding the right headline that can attract the reader’s attention and stimulate them to read more is one of the crucial aspects of writing online content.

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Samir Jaber
ILLUMINATION

I write about writing. I write about science. Featured writer and former scientific researcher | My website: https://samirjaber.com