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5 Content Creators Who have Used Repurposing to Scale Their Reach and Income

And what you can learn from them

Photo by Ivan Samkov:

· They repurpose their content for other platforms

· They follow the niche advice loosely

· They simply focus on what they have to say

· They have evolved over the years and have shared their journeys with us

  1. Ali Abdaal

Ali graduated from Cambridge as a doctor. He has been creating content since he was in school teaching people how to pass exams, read and be productive by creating courses on Skillshare. His courses on Skillshare made him over $700,000 in 2021 as a passive income. He repurposes his content as well on Instagram by cutting up short clips from his YouTube videos. Ali’s content is very realistic and honest. He shares what he learns, and where he learned them from in a bid to inspire and educate you. He repurposes his podcast as well Deep-dive with Ali on YouTube. He used his experience and success on YouTube to start the Part-Time YouTuber Academy where he teaches people how to start their own YouTube channels.

2. GaryVee

Gary has been creating content on the internet since the late nineties. He currently has over 14 million followers on Tiktok posting content ranging from his talks at seminars, conferences, speaking engagements and podcasts. He repurposes his YouTube content for Tiktok by editing it into 30 seconds clips. In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3–60MM in sales during a 5-year period. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

3. Mochievous

Moe is one of the most enterprising women and content creators on Twitter. A start-up lawyer, academic, and investor who builds in public by sharing practical tips to help people improve their everyday lives. She then converts some of what she learns into digital products which she sells at Scale My Hustle — a community that helps entrepreneurs scale their businesses.

4. Naval Ravikant

He is the co-founder, chairman, and former CEO of AngelList.[2] He has invested early-stage in over 200 companies including Uber, FourSquare, Twitter,, Poshmark, Postmates, Thumbtack, Notion, SnapLogic, Opendoor, Clubhouse, Stack Overflow, Bolt, OpenDNS, Yammer, and Clearview AI, with over 70 total exits and more than 10 Unicorn companies. As it relates to content, he puts it all on the internet, his response to interview questions on podcasts and YouTube shows his tweets, basically his thoughts and wisdom. The most intriguing thing about Naval is that most of his podcasts are about 2–3 minutes long. He creates illustrations that go with his podcast content for Instagram content, and his Instagram account is growing exponentially. This strategy is particularly good if you have an audio recording device and a laptop to create illustrations.

5. Eva Alordiah

Eva started as a rapper but hit a block in her rapping career, and then she found she wanted to just express herself and nothing else. Now she writes, runs a start-up, and makes YouTube videos and podcasts. She talks about motivation, self-awareness, sex, and elevating your consciousness. She posts screenshots of her tweets on Instagram and repurposes her podcasts and YouTube videos for her Instagram account so her pages are never lacking in content. She has a combined social media following of about 700,000.

If you want to read more stories from me, you can subscribe below. Have you been thinking of distributing your articles to other social media platforms but too busy? I can repurpose your articles into text graphics, videos, tweets for your social media accounts. Reach out to me on fiverr.



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Toyin Zuleiha

Toyin Zuleiha

I like to expand your perspective and world view with my words. How To Put Yourself Out There on Social Media- course #ZuleihaXpressions