ILLUMINATION
Published in

ILLUMINATION

6 good excuses to focus on Product Strategy

A product strategy is a high-level plan describing what a business hopes to accomplish with its product and how it plans to do so. The strategy should answer critical questions such as who the product will serve (personas), how it will benefit those personas and the company’s goals for the product throughout its life cycle.

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Eduardo Espinheira

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories