6 Social Media Best Practices for Entrepreneurs

Practices that help me run my Digital Marketing Company and build my personal brand

Prati Kaufman
ILLUMINATION

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“Content is fire. Social media is gasoline.” — Jay Baer, Author & Entrepreneur

Photo by Kerde Severin:

In the current digital era, there’s no denying how social media has become a crucial element of almost every business available online.

It’s a powerful tool that can be leveraged by businesses to connect with their target audiences and build meaningful relations with them.

However, for most of us, it can be stressful and overwhelming. There are not enough hours in the day to run a successful business and manage social media with ever-changing algorithms, required engagement, and trying to figure out new features.

Which is why, in this blog, I’ll be sharing with you 10 such best practices that have helped me build a sustainable, long-term, and successful personal brand on social media.

1. Defining Social Media Goals

Setting goals is one of the most essential steps of your social media game. Whether you want more brand awareness, generate sales, drive visitors to your website, or build a community around your business — defining your social media goals will act as the stepping…

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Prati Kaufman
ILLUMINATION

🌺 Making marketing stress-free for small business owners. Open for inquiries at the moment: prati@pratikaufman.com