7 Proven Video Marketing Best Practices for 2022
The key is understanding your audience
Video marketing is capitalizing on videos to advertise and promote your product or business, increasing brand awareness, and boosting engagement on all digital and social profiles.
It is used to inform, educate, and build up trust among your customers.
How-to tutorials, customer testimonials, and delivering live streams can be best manifested through video marketing.
Today, video is not just a slice of your marketing cake but it is pivotal to your brand awareness and engagement campaign.
What makes video marketing crucial in today’s era?
According to Hubspot, the presence of video on landing pages shoots up the conversion rates by over 80%, and the display of the word “video” in email subject lines increases the open rates by 19%.
Don’t be intimated by the fact that you have to create videos to stay relevant and known.
The most viral and talked about videos among your customers are simple, crisp, and authentic in nature.
There is no beating around the bush.- Donald Trump
Just like your blog and influencer marketing, video marketing works on data. So, it’s crucial to…
