9 Universal Laws of Profitable Content Creation
I’m always amused when I begin a story like this one.
I never finished my Ph.D. in Family Therapy because my professors told me I couldn’t write.
Then I went and believed them.
Years later, one of those professors signed up for one of my Content Creation Workshops.
Good thing I traded my couch for a mouse…
So here are 9 Universal Laws for Profitable Content Creation:
The Law of Difference
Curiously, when you set out to make a difference with your content, an interesting thing happens.
You make both a difference and a profit.
The Law of Profit
Also curiously, when you set out to make only a profit with your content, an interesting thing happens.
You don’t do either.
The Law of Topic
Choose one. Stick with one.
When you find yourself veering off into a different topic, stop. Capture that topic. Now save it for a later piece of content.
“But Jeff, I’ve got so much to say!”
Excellent. By staying on topic, you’ll be able to say it all in lots of pieces of content.
And in each one, you’ll keep the attention of your audience.
The Law of Headline
The job of the headline is to stop the scroll of your prospect and get them to begin consuming your content.
Ask a question. Include numbers. Promise a benefit.
The biggest mistake I made, in the beginning, was to go with the first headline I thought up.
Once I began to spend more time on the headline and keep playing with it until I got a really good one, all my important numbers went up.
The Law of the Hook
Remember when I said the headline gets your prospect to begin consuming your content?
That’s because the job of the hook is to get them to continue consuming your content.
One way to do this is to mention a great bonus tip coming “near the end of your content.”
The Law of Gems
Drop a few gems in your content — tips that make your prospect think:
“There! I can use that right away! I wonder what else this person has for me?”
Don’t give away the farm, just make sure you drop a few gems along the way.
In just a bit I’m going to show you how to get more people to take action on your content, but first, let’s talk about…
The Law of Laughing
People who are laughing are more likely to stick around. People who are laughing are more likely to take action. People who are laughing are more likely to come back.
Now relax, you don’t have to be Jerry Seinfeld and Ellen DeGeneres rolled into one (I wonder what that would look like).
Just bring you and your sense of humor. Have fun with it.
The Law of Invitation
This is where a lot of content creators scare people off. They’ve seen the desperation tactics of some gurus (who I like to call “Goo-Roos”) and think that’s how it’s supposed to be done.
“Get this now before we run out and your family starves.”
Okay, usually not that bad. But not that far off either.
Invite them to take their next success steps. That’s your job. Your prospect came to your content ready to take successful steps. Your job is to help them do it.
You’ll find an example at the end of this one.
The Law of Repurposing
One of the most important strategies I teach my members is that when you finish a piece of content and publish it, you. are. not. done.
You are not done until you have repurposed your content at least once.
And now that you know these 9 universal laws of content creation, you’re invited to put them to use with 21 fresh content ideas.
Choose one and get started before your head hits the pillow tonight.
And for even more tips and tools, you can grab my ebook
“The Book on Content Creation,” when you visit here.
Now, just one last thing — go change your world with your content, and I’ll catch you next time.