8 Blunt Reasons Why Your Personal Brand Is An Epic Failure
Plus, marketing tips on how to make your brand successful
Running a successful personal brand isn’t easy. I’ve seen the struggle firsthand as a marketing manager and freelance web designer. The hardest part is consistency. It doesn’t matter if you’re an Instagram influencer or a yoga instructor running a business under your full name… If you want to grow a following, you have to post content on-brand and often.
Last year, I built a website that I was never paid for. My client not only refused to pay, she straight-up ghosted me, which I might have been able to accept if she was anything other than a yoga instructor. But no, I was ripped off by a yogi who posts inspirational quotes on Facebook about “good karma” and “being kind.” Of course, these posts are never consistent and never on-brand, which brings me back to my original point.
If you’re struggling to grow your personal brand, there are a few things you’re probably doing wrong.
1. Your personal brand doesn’t have brand guidelines.
If you don’t know what brand guidelines are, you probably don’t have them. That’s mistake #1. Brand guidelines are the stylistic rules of your company’s unique appearance. It’s like your…
