ILLUMINATION
Published in

ILLUMINATION

8 Steps to a Killer Content Strategy

Photo by Kaboompics .com from Pexels

The point of a strategy is to keep the team focused on the goal. A good content strategy will give enough structure to define the goal and the “how” of getting there without being so rigid that it cannot be adjusted as things come up, and things will always come up.

Creating a content strategy is one of those things that you get out of it what you put in. Even further, if you don’t put the effort in…

--

--

--

We curate and disseminate outstanding articles from diverse domains and disciplines to create fusion and synergy.

Recommended from Medium

Do We Showcase Our Product Or Service For Sales Only?

7 Strategies for Growing a Marketing Agency to 7-Figures a Month: Tips from the Marketing Agency…

Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)

Social Media Is a Powerful Marketing Tool But It’s Crowded

“Community” menu will be updated soon!!!

What now?

Leverage Instagram data to drive more followers and engagement

Here’s The Lowdown On How To Create Content That Goes Viral Overnight!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shea Cummings

Shea Cummings

Writing about small business marketing, content writing, and sometimes on a variety of spiritual and self-development topics

More from Medium

Content Marketing For Small Business

7 Secrets to Being Irresistible to Your Target Market

Marketing 101 - What is it really?

A.I.D.A. Principle In Online Marketing