ILLUMINATION
Published in

ILLUMINATION

8 Steps to a Killer Content Strategy

Photo by Kaboompics .com from Pexels

The point of a strategy is to keep the team focused on the goal. A good content strategy will give enough structure to define the goal and the “how” of getting there without being so rigid that it cannot be adjusted as things come up, and things will always come up.

Creating a content strategy is one of those things that you get out of it what you put in. Even further, if you don’t put the effort in…

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