ILLUMINATION
Published in

ILLUMINATION

9 benefits of a Customer Acquisition Strategy

Customer acquisition strategy refers to the approach a business takes to reach new consumers and convince them to buy their product or service. Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most critical initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment.

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