Jun 8
2 min read
9 benefits of a Customer Acquisition Strategy
Customer acquisition strategy refers to the approach a business takes to reach new consumers and convince them to buy their product or service. Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most critical initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment.
