ILLUMINATION
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ILLUMINATION

9 reasons to use the Segmentation, Targeting, and Positioning Model

Segmentation, Targeting, and Positioning (STP) is a three-step model that examines your products or services and how you communicate their benefits to specific customer segments.

The STP model is useful for marketing communications plans since it helps marketers prioritize propositions and develop and deliver personalized and relevant messages to engage different audiences. The three-step funnel comprises market segmentation, market targeting, and product positioning.

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Eduardo Espinheira

Eduardo Espinheira

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories