90% of Startups Fail: Why Jeff Bezos’ Amazon Auctions Flop is a Lesson for All Entrepreneurs

Discover the Surprising Reasons Behind Amazon’s Auction Site Flop and How It Led to Their Massive Success

Chris Soschner
ILLUMINATION

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Dall-E Picture prompted by the Author

What if today’s entrepreneurship superstars had given up after their first stumble?

Entrepreneurship is incredibly hard. It’s not building the solution that breaks most startups’ necks.

It’s dealing with people. Luis Pareras, a famous Spanish Deep Tech startup investor, said on my podcast:

“80% of problems in companies are people problems.”

Establishing sales processes means dealing with people; dealing with tension.

People don’t want to pay.

The founder has to convince them that his solution is the right one for the desired outcome and that paying will get them value.

But even with the most customer-focused mindset and the best sales skills, sometimes it just doesn’t work.

Here is the story of Jeff Bezos:

Why Amazon Auction Failed and Jeff Bezos Kept Building Amazon

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Chris Soschner
ILLUMINATION

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