A Case for Clickbait

All content is clickbait.

Photo by Kate Gundareva on Pexels

In 1996, Bill Gates published an essay named “Content is King.” Everyone, from your nephew to your grandma, has heard that phrase. But where there is a king, there is a war for your precious clicks.

Attention!

Content may be king, but its purpose is not fully served if it can’t garner much attention.