A Tale of Three T-Shirt Brands
Three brands at different levels one commonality
On December 22, 2020, I logged into Instagram, and there is a clip of someone vigorously applying what appears to be body butter in preparation to brave the elements. Black doesn’t crack, but it gets ashy. I needed some light-hearted humor, so my eyes stayed fixed on the screen. There are no audible words yet, just the sound of hands rubbing together. When the phone flips right side up, there’s a familiar face, a smartly dressed woman with huge tortoise rim glasses, blonde ceaser with a lime green skully pushed slightly back on the crown of her head, a charcoal hoodie, and a leather pea coat.
Kalilah’s voice is engaging. Her story is phenomenal. Wright was a former guest on the BTW Podcast so, I stayed tuned in with anticipation because she is a BADASS Black Brooklyn entrepreneur and a single mother handling her business. Kalilah inspires messengers all over the world. Wright is the CEO/Founder of Mess In a Bottle, and she puts messages on shirts, and they come packaged in a reusable bottle.
Kalilah takes a few deep sighs before she starts talking. Two minutes elapse, Wright greets her…
