WHAT’S UNFOLDING ABOVE THE FOLD
Above the Fold Information & Web Design
What is “above the fold” and why is it so crucial are two questions many website designers fail to assimilate.
Some developers don’t even know enough to ask these questions. Web designers are very techy. Many don’t understand what or why something works unless it involves code.
Maybe that seems a little unfair. But if you’ve ever worked extensively with a programming language, you know it takes hours to write a code to make something happen on a webpage.
What Does “Above the Fold” Signify?
This concept refers to what a passerby saw of the newspapers on display in a rack, or vending machine. That was, in most cases, only the first page and only the top half of that page. Some of the most infamous or frightening headlines have been, Japan Attacks Pearl Harbor, JFK Assassinated, Hijacked Planes Attack the World Trade Center, and many more. Would those headlines have sold many papers if the editor had put them below the fold where they were invisible to the…
