Alex Cooper Is Not The Female Joe Rogan — But Her $60,000,000 Spotify Deal is Re-Defining Business For Creators

Hindsight is always 20/20 — but it can never predict the future.

Hudson Rennie
ILLUMINATION

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Alex Cooper of the Call Her Daddy podcast.
Image via Spotify licensed under CC BY 2.0

Alex Cooper is the woman behind the 2nd-biggest podcast in the world, Call Her Daddy — behind only the media mogul himself, Joe Rogan.

With this comparison comes a new monicker. She’s now being called ‘The female Joe Rogan.’

But as 2023 rolls around, and Alex enters year 2/3 of her $60,000,000 Spotify deal, she looks to step outside of the patriarchal shadow the nickname casts.

On a recent episode of the Jay Shetty Podcast, she said:

“Does anybody say, ‘ Joe Rogan is the male Alex Cooper?’ No. We have similar numbers, we have really loyal audiences, we’re both with Spotify… it’s frustrating that it is a de-qualifier.”

With an estimated 5 million monthly listeners, and after only 5 years since its inception, Alex looks to take Call Her Daddy from the sex-positive comedy podcast it’s known for, to becoming a voice for gender equality.

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Hudson Rennie
ILLUMINATION

I write about all sorts of things. I hope you fall in love with my words. 🙋‍♂️🪴 Watch me on YouTube: https://www.youtube.com/@hudsonrenniewrites