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How to Use Animation to Boost Marketing Campaigns

Animation can help a brand explain complex concepts in a cost-effective and visually appealing way

Illustration from freepik, Image Owner

Keeping up with the latest and greatest digital marketing strategies is challenging as new methods are constantly changing and evolving.

Businesses of all sizes and industries are searching for ways to stand out in the new marketing age, and animation plays a significant role in crafting a robust digital strategy.

There are endless approaches to incorporating animation into your marketing strategy, and they all have the potential to elevate your brand and boost sales.

The Power of Animation

Picture this: A playful and memorable animation that connects with your audience solidifies your brand’s persona and brings your business to life.

You might think that you’d need a six-figure production budget and that it’s well out of your reach.

That may have been true in the past, but not anymore.

Today’s technology allows businesses to create custom animations to produce quick, affordable, effective, high-quality videos.

Not only that, but videos are used in corporate settings to educate employees on well-being, train or upskill workers, and recruit new employees.

The sky-rocketing demand for video content is a testament to what the audiences want — a fun and easy way to simplify complicated concepts and ideas into bite-sized content.

Your business needs video marketing, in particular, animated content, because:

  • Animated videos don’t look like ads and marketing when done correctly
  • 86% of companies use video content as a marketing tool — audiences expect this type of content regularly
  • An astounding 87% of marketers say videos give a positive ROI
  • Video animations boost brand awareness and engagement by showcasing your brand’s unique tone and look.

Animated Marketing Campaigns: How to Do It Right

Those benefits point to one loud and clear message — animation can play a vital role in your organic and paid social media marketing strategy.

Below are some ways animation can boost your marketing strategy.

Use Animated Explainers to Describe Your Product or Service

Would you rather read long product and service descriptions, or would you instead visualize them in a video?

Using a moving picture can help customers see and understand the value of your products and services.

Explainer videos are one of the best and most diverse types of animated videos used in different marketing placements- landing pages, various social advertisements, email campaigns, and website homepages.

The best results are achieved when these animations are served in small and “digestible” chunks, so they should be under one minute long.

Aside from demonstrating the usefulness of a product, you can also answer specific questions about how to use the product and include a call to action at the end.

For example, infographics are one of the most popular explainer videos because they can present complex numbers and data in a clear and visually appealing manner.

Infographic explainer videos typically have imagery, graphs, charts, and other elements to capture your audience’s attention while informing them.

Improve Your Landing Page Conversions with Animations

The landing page is one of the most crucial elements of a strong digital marketing strategy.

Your landing page is the first thing potential customers see when visiting your website — and first impressions matter.

An animated video on your landing page can significantly elevate the user experience.

A high-quality video animation captures the audience’s attention and explains what you have to offer in a way that text and images can’t compete with.

What’s more, videos on landing pages play a significant role in the buyer’s journey — they convert visitors into leads and, eventually, leads into customers.

One study found that adding a video to a landing page can increase conversions by 80%.

Use Animation to Create Engaging Social Media Videos

At the core of any digital marketing strategy is social media.

Over 4.2 billion people use social media worldwide, so it’s a great way to read a bigger audience.

While traditional marketing channels such as TV commercials and print ads are costly and complicated to create, social media marketing is easily accessible and inexpensive.

One of the best ways to reach a broader audience through social media is to create engaging videos.

Creating and sharing videos has never been more accessible with platforms like Instagram, YouTube, TikTok, Pinterest, and Facebook.

Moreover, the algorithms used by these leading social media platforms are moving towards favoring video content over static media.

From a marketing perspective, the goal is to create animated videos that are educational and emotional, which are always highly sharable, so more potential buyers become aware of your brand.

Creating informative and eye-catching videos with animation can help you promote a new product, raise brand awareness, and provide a solution to a problem.

Increase Email Open Rates with Animated Videos

Email is a staple in digital marketing and remains one of the most effective online marketing channels.

In fact, email marketing revenue is projected to hit $11 billion by the end of 2023.

However, the main problem with email marketing is that often our inboxes are filled with too many messages, so it takes a lot for one email to stand out from the rest.

That’s why the average email open rate is 21%.

While some may consider email marketing old-fashioned, there are many ways to modernize and revitalize email marketing.

Consider adding a short-animated video to make your emails stand out and be attention-grabbing.

Adding videos to your emails can boost open rates by 300%.

Use Animation to Create a Sales Pitch Video

Sales pitch videos are an excellent way to combine and align sales and marketing strategies.

For the customers that are aware of your brand and have shown interest in your product or service, you can create a sales pitch to funnel them to the consideration phase.

Sales pitch videos need to be short and concise to make a strong case for what they sell and not waste time.

It’s why a sales pitch is often called an “elevator pitch.”

While these types of videos are usually classic-looking, it is crucial that they still incorporate your brand’s voice and personality.

Keep in mind that not all animated videos have to be fully animated. Sometimes, having animation elements included in a real-life video is more meaningful and unique.

End the video with your company’s logo and a sign-up link to encourage conversion and guide viewers.

Remember, when it comes to animated content, the limit is your imagination.

Animated videos can be seamlessly incorporated into your marketing strategy and become a powerful marketing tool unlocking a business’s potential for success.



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