Are Seasonal Posts Worth the Effort?

This writer thinks so

The stats speak for themselves (My own screenshot from Medium)

While there are always myriad views expressed on the best way to progress in the world of online writing, one piece of advice I’ve seen a lot is only to write evergreen content. That message was writ large when I joined HubPages, and I have seen it repeated here on Medium.

It’s sound advice really, as content on such topics as How to Knit a Balaclava, or Five Things You Should Do Before Getting a Kitten will attract views throughout the year, whereas How to Host a Perfect Halloween Party would only gain traffic in the run-up to that event, before being returned to its coffin on November 1st.

But, as the above graphic demonstrates, a seasonal post can bring in much-needed views, even if it is a fleeting burst. I have been delighted with the performance of my story on childhood Christmas memories, which did well over the festive season. As you can see, it has been the star of the show in that screenshot.

An annual repeat

Now that the trees are down, the tinsel is packed away, and Noddy Holder’s vocal cords are rested until next winter, I expect my Christmas story to lie dormant, like a frog hibernating at the bottom of a pond, but ready to resurface as festivities start again next time around. And that’s the beauty of a seasonal post, it’s not so much a one-off, but more an annual repeat.

I have a few other seasonal stories on Medium, including one about the tar barrel festival at Allendale, which is a New Year’s Eve-themed post. Again, I saw increased interest in that story over the holiday period, with views leaping to over 150. My Halloween story didn’t attract the same level of traction, but it’ll be given another chance in October.

So, if a seasonal post will be revived year after year, then surely it would make sense to produce a whole bunch of them. If, for example, I’d posted stories on the list of seasonal topics below, then I could rely on them resurfacing at the time of year they come around. Having one for each month means these little pot-boilers would continue to simmer away, while I could get on with posting more evergreen content.

January: New Year, New Me. Does it Ever Work?