Attracting Your Audience: The 4 Content Types You Simply Can’t Ignore

“What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.” ― Germany Kent

Prati Kaufman
ILLUMINATION

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Photo by Austin Distel on Unsplash

In today’s digital landscape, where attention is the most in-demand currency, your content strategy is key to capturing the audience’s attention, sparking their curiosity, and driving conversions.

Experimenting with different content types helps you identify the ones that resonate with your ideal audience and the ones you need to avoid.

Moreover, did you know that algorithms across all online platforms tend to boost engagement only when you post in a variety of content types? In this blog, I’ve listed 4 different types of content that’ll help you unleash the true potential of your content strategy and set your business apart from the rest.

1. Educational

Educational content types are those that give out information, resources, skills, or knowledge to an audience. These are designed to educate or teach on specific topics. Usually, Blogs, illustrations, courses, newsletters, and similar others fall under this criterion of content.

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Prati Kaufman
ILLUMINATION

🌺 Making marketing stress-free for small business owners. Open for inquiries at the moment: prati@pratikaufman.com