Audio Branding Guide — Leverage the Power of Sound for Marketing Success

Sound can be incredibly powerful, and if harnessed well, it can add a whole new dimension to your brand

Photo by Jace & Afsoon on Unsplash

Take a moment to think of Nokia’s iconic ringtone, the “I’m lovin’ it” jingle from McDonald’s, the tune of the ice cream truck, and your favorite Christmas jingle. Did you hear these sounds play in your subconscious mind? Why do only particular sounds gain the most awareness and become the most identifiable on Earth?

Because sounds have the power to impact emotions directly. We, humans, are incredibly auditory creatures. We remember sounds because they activate our brain cells and associate memories and feelings with brands who created that sound.

Audio branding ensures that people will know which brand these sounds came from — if they create indelible audio.

We’re living in an advertisement-drenched world where influencing buyers has become more difficult than ever. If people sense they’re being sold something, they shut down. So brands burrow into a consumer’s subconscious without really ‘advertising’ with the power of music.

So, what does your brand sound like? Is it perky and upbeat? Slow and luxurious? Instrumental or techno? Sound is a language…