ILLUMINATION
Published in

ILLUMINATION

Marketing

Benefits & Mistakes Of Market Segmentation

Is It Worth It?

Photo by Kaleidico on Unsplash

By segmenting, you are better able to focus your message on different customer groups and customize it accordingly in order to resonate better with them.

Market segmentation is a growth strategy that simplifies the process of breaking up smaller…

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Nora

Nora

Mom | Herbalist. Business Student. Dreamer. Blogger. YouTuber. Open For Writing Gigs.