Billionaire Dwight “Skrapp” Reynolds, Emmy Award-Winning Designer Chris Do, and Social Media Strategist Katie Brinkley Dominate on Clubhouse
What does a SDC billionaire, a designer and a social media strategist have in common?
Clubhouse is an audio-based, invite-only social networking app. While Clubhouse is still in beta, there are over 10 million active users worldwide. According to industry insiders, it’s now valued at $4 Billion. In May 2021, Android users were invited to the platform which helped boost it to its current level.
Entrepreneurs are flocking to the app in droves and are capitalizing on its popularity. To date, I’ve interviewed over 40 entrepreneurs, many of whom have already generated 6-figures on the app in less than 90 days. These entrepreneurs have created communities of raging loyal fans and they are dominating each room they enter.
DWIGHT “SKRAPP” REYNOLDS
Skrapp joined Clubhouse in November 2020. He now has nearly 50K followers in just eight months.
He is a multi-Platinum Grammy-nominated singer, songwriter and producer. He has worked with Whitney Houston, Usher, and Justin Bieber, just to name a few.
After he joined Clubhouse and started speaking on stages, which comes naturally to him because he was a communications major in college, he quickly developed a loyal following in the music-related rooms he was moderating.
“Early on, after I would finish speaking on a Clubhouse stage, I would have 80 to 90 DMs on Instagram, but after I looked at my analytics, I saw that even though people messaged me, they were not following me, liking my posts or commenting,” he said.
That’s when things changed.
“When I made that discovery, in each subsequent room I spoke in, I said, don’t DM me unless you like, follow, and comment. Be sure to spend some of your social digital currency.”
That term, Social Digital Currency™ piqued everyone’s interest and they started to ask him what it was.
Social Digital Currency Bullseye Effect
“Social Digital Currency (SDC) is a thought process or a theology, as I like to call it,” Skrapp said. “It is the leading way to generate followers, supporters and it is the fastest way to convert SDC into actual currency.
“It consists of the actionable steps you use to create social media engagement. On any social media platform, what everyone wants is engagement. The only way to get a response from someone is by giving.
“But there’s also a bullseye effect, in that even if you don’t reach the person you have on your radar, other people will see what you are doing and they will want to be a part of your tribe. Become a person of interest to the person you want to connect with. Comment on their posts, engage with them. When you do this, you’ll then become a person of interest to them. It all comes down to knowing how to give and what to expect when you receive,” he said.
Skrapp hosts a club called, The Relationship Xpert show on Clubhouse. You can also find out more about SDC by going to www.trxsnow.com.
- How to spend your social digital currency
- Increase your social media engagement
- How to use your voice effectively
- How to become a powerful moderator
“If you don’t know you’re a billionaire, that you have an endless supply of social digital currency, you won’t spend it properly. I am a billionaire in social digital currency and you are too. You must treat spending it like you do a relationship. You have to believe that what you put out there, you will get back. It’s engagement, it’s a relationship that you are building at the end of the day,” he stated.
Be sure to spend your social digital currency effectively, by liking, commenting, and following Skrapp. Be on the lookout for his upcoming book, Billionaire Talk: Social Digital Currency.
Emmy award-winning designer Chris Do also has a billionaire mindset. In fact, if you go to his website, www.thefutur.com, you’ll see his One Billion Mission, which is to teach one billion people how to make a living doing what they love.
In a YouTube video on his channel, which I highly recommend you subscribe to, Do explains the Japanese concept of Ikigai. Ikigai refers to having a direction or purpose in life, having a sense of fulfillment, and of satisfaction and meaning.
“Living in your zone of genius happens when there is an intersection of what you’re good at, what you love, what pays well and what the world needs,” he said.
Clubhouse as a Business Strategy
Just to give you some perspective on how popular Chris is on Clubhouse, he joined the platform in December 2020. In just seven months he has amassed 70K followers. Chris said he posted his first YouTube video in 2014, and in seven years he now has 26K followers. Just a recap, that’s 70K followers in seven months on Clubhouse and 26K followers in seven years on YouTube.
When Chris steps on stage in Clubhouse, everyone is quietly taking notes from this self-proclaimed loud introvert. Not only is he an amazing designer, but he comes into each room speaking to the heart of our shared human existence.
Childhood Trauma & Invisibility
“Oftentimes entrepreneurs will ask me what they need to do and I tell them, but nothing changes. Something is holding them back before they can take action. That normally stems from unresolved childhood trauma that the adult person is carrying in their body. These traumas are blindspots and contribute to our limiting beliefs about ourselves.
“I was born in Vietnam, but raised in America. My family and I were refugees and we grew up poor, but eventually moved up the socioeconomic ladder. So, I inherited a refugee mindset of money and entrepreneurship from my parents, even though I have no memory of Vietnam.
“My father’s philosophy was work hard, do something respectable, don’t take risks, keep your head down and don’t make too much noise because those who do get stamped out. These were all beliefs I was carrying with me until I became aware of them and reprogrammed and changed my thinking. But, for most of my young adult life, I wanted to be invisible, because I was walking around with that idea, don’t make trouble, stay out of people’s way, so I didn’t have much of a voice.
“The upside to that is that I became a really good listener and had great conversations with myself. Moving into adulthood, I started to recognize these patterns and work with a business coach and a family therapist that helped me overcome a lot of these limiting beliefs,” Do said.
Initially, Chris did not have a love affair with Clubhouse. As he put it, he was in denial, like the five stages of grief, but in the end, there is acceptance. So he sat down with his moderation team and came up with a strategy for success on the app. His philosophy is to show up first, be of service and give generously without any expectations.
Selling through education
Do generates leads through the giving of his knowledge freely to others. You can glean actionable advice from his YouTube Channel or sit in one of his Clubhouse rooms and pick his brain.
In 2018, his teammate challenged him to stop taking on clients and to instead invest all his time in educating others. Do accepted that challenge and has not worked with a client since.
You can find a variety of courses on his website. A few of my favorites are:
You can also follow his Clubhouse room, Futur Pro, where you can hear great discussions on branding, strategy, marketing, pricing, and content creation.
Do you remember a website called MySpace?
In 2005 until its demise in 2008, it was the largest social networking site in the world. And guess who was on that site helping entrepreneurs with their social media strategy?
You guessed it. None other than Katie Brinkley.
With over 17 years in the digital marketing space, Katie has some unique insights into how Clubhouse can be used to generate leads.
She joined the app in December 2020 and in seven months has nearly 40K followers.
If you send her a DM with the world GUIDE, you will be given a link to learn some of her cool Clubhouse marketing strategies.
A Master Connector
“Clubhouse allows you to network and connect with people you probably would’ve never been able to in the past. With a click of a button, I’ve been able to talk to and do business with people all over the world because of the app. It’s truly a master connector.
“But you need a strategy. If you don’t have one, you’ll waste a lot of time. In the beginning, my strategy was hosting a daily room and that worked for me. What I teach now is to go into rooms where your ideal clients are in. And if those rooms don’t exist, you need to start one. Another tip is to go into rooms and listen for market research. Take note of the questions people are asking and offer those solutions in your product or service. Then post this on social media so your ideal customers have the answer and you’re seen as a thought leader. Going one step further, when you create content on questions people ask, you can now raise your hand, go on stage and talk about the asset you just created and point them to it,” she said.
Given the Gift of Time
“Back in March 2020, because of the pandemic, I was given the gift of time and I had always wanted to start a podcast, so I started it. It’s called Rocky Mountain Marketing,” she said. It features Denver-based business and digital marketing experts that share tips and strategies they’ve found that works for them.
Also just prior to starting her podcast, she hired her first business coach, but it wasn’t until she hired her second business coach that her business really started to take off.
“My second coach really intimidated me and was instrumental in my growth. It’s essential to have a coach to bounce ideas off of. Your coach is already two or three steps ahead of you, so they can tell you the outcome they had when they tried the method that you’re now thinking of implementing in your business. The entrepreneurial journey can be lonely and to know you have someone in your corner to help you along the way is invaluable,” she stated.
Time is our most precious non-renewable resource. So if you’re struggling with a social media strategy or if you don’t have a presence you like, hire a coach like Katie Brinkley. Focus your time on what really moves the needle in your business and delegate the rest.
Learn more about Katie and her Clubhouse services at www.nextstepsocialcommunications.com
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