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Blog SEO: How To Optimize Blog Posts for SEO

Good SEO is paying attention to all the details that most bloggers ignore

Blog SEO: How To Optimize Blog Posts for SEO
Photo by Kaleidico on Unsplash

SEO plays a big role in optimizing your blog post to get organic traffic. 7.5 million blog posts are published every day. There is lots of content published each day.

Without blog SEO, There is little chance that your blog will rank on top search results. If you want your blog to rank on Google, you don’t have to write only content. But also optimize the blogposts for blog SEO.

Most websites blindly create content and forget about SEO because people think they have good content. Then Google will find it and rank them.

But it’s not possible unless you optimize your content for blog SEO. Although Google wants quality content, it doesn’t mean that it’s the only thing Google looks for to rank on Google.

Many Google ranking factors determine what website will rank on Google. We don’t know all the Google ranking factors. But we know some of the most crucial Google ranking factors and some indirect factors that can rank you higher on Google.

Today, Blog SEO is critical to ranking your blog in search results. We will learn the proven ways to optimize your website for blog SEO.

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Keyword research

Keyword research is the process of finding words that audiences are searching for on a search engine. If you are creating content on a topic that nobody is searching for, then you likely won’t receive any traffic on that content.

When you want to create content on a particular topic, then see if people are searching for that topic or not, If people aren’t searching for that topic. It will save your time and, you can move to the topic. Which the audience is searching for on a search engine.

Most people have misconceptions that Google is advanced in its algorithm and technology. So it can pick keywords on your content for you, So you don’t have to do it manually.

Although Google indeed has advanced algorithms and technology. But it doesn’t mean it can pick a keyword, That is worth ranking for on search results.

If Google ranks you on a keyword that the audience isn’t searching for on search engines, it’s not worth it. So make sure you select the keyword that the audience is searching for on Google.

When you write your blog post, make sure you pick one target keyword for that blog. Choosing your target keyword is crucial to get a ranking on Google. There are characteristics that a keyword should have to become your target keyword.

Some of the characteristics of a target keyword are.

Relevancy

If your keyword isn’t relevant to the content, you have. It doesn’t make sense to put that keyword into your content. Always pick keywords that are relevant to the topic.

Minimum of 100 volumes or more

Volume means how many people are searching for that keyword. Most websites only look for volume for finding target keywords.

But the problem is that ranking on high-volume keywords is difficult for new websites. We have to target keywords that have medium traffic. But also have other characteristics of the target keyword.

High CPC(Cost per click)

CPC means how many people pay per click to Google to rank on a particular keyword. If a keyword has a high CPC, it means people are paying more to Google to rank on that keyword.

So it may be providing them value that’s why they are paying more. It is a helpful metric to look at when picking the target keyword.

Low to medium SEO difficulty

SEO difficulty tells you how difficult it is to rank on a particular keyword. If a keyword has higher SEO difficulty, then it may indicate that high domain authority websites are ranking on Google search results.

In simple terms, domain authority means how much Google trusts your website. Always pick a keyword that has a 40 or lower SEO difficulty score.

Knowing what keyword to choose is just a half part of keyword research. Knowing where to put your target keyword will play a major role in ranking websites on Google.

Some of the places to put your target keywords are.

  • Title Tag
  • Meta description
  • Earlier and the last paragraph of your content
  • Alt image text
  • Middle of your content

Write an effective Title

Before coming to your blog, people only see your title. So making your title relevant to the topic and adding CTA (call to action) is crucial.

If your blog title doesn’t have any powerful words which make your audience click on it. No matter how good your content is, if people don’t click on it, they won’t read it.

Some of the words that can make the audience click on your title are.

  • Download now
  • Click here
  • Join now
  • Download here
  • Start now
  • Click here for details
  • Get a FREE
  • Talk to an expert
  • Immediate download
  • While supplies last
  • Get it now!
  • Act quickly

Internal and external linking

Internal linking means linking to different pages on the same website. External linking is the method of linking other websites on your webpage. Internal and external linking is crucial to include in your blog.

Internal and external linking helps the audience find the related content on the topic they are interested in.

Linking to different content will help those infamous content get more valued on Google and help the audience find more useful blogs on your website.

Sometimes Websites make a mistake, They link to too much irrelevant content because of internal and external linking. But that can affect your website negatively.

You have to only link 4 or 7 internal and external links on your blog and make sure these links provide relevant content to the audience.

Add images and videos

Humans are visual creatures. Most people prefer to learn through images and videos than through plain text.

Adding images and videos to your blog will likely lower your bounce rate. It means few people will leave your website quickly and, Google will see this as a positive sign. If people are not instantly going away from your website, it means they are getting what they want.

If you are uploading a video, make sure you directly don’t upload it on your website. You may have hosting which doesn’t support this size video file. So first upload it on youtube, then link it into your blog.

Whenever you find it difficult to explain something through writing, Explain it through images because people will more likely understand something from visuals than simple text.

Make your content easy to read

If you are putting a lot of fancy words into your article, It does not only decrease your content quality. But also say that you can’t explain something simply to the audience.

You have to make your content easy to read so anyone can understand. Remember using fancy words doesn’t make you look smarter.

Blog SEO isn’t only about Google, But it is also about the audience because if you don’t provide them what they want. It’s almost impossible to rank on top search results.

Content formatting

In blog SEO, Quality content is crucial. But how you present your quality content to the audience is also essential.

Most people have quality content on their website, but how they present their content is unpleasant to the audience.

When you have a paragraph with 8 or 10 lines. Most people, when seeing this, Get overwhelmed by the text on your website and leave it.

Today, people have a shorter attention span. So always cut your paragraph into 3 or 4 lines because people will think it’s not that much to read.

Content formatting will play a big role. Make sure you focus, How you are providing your content to the audience.

Edit old blog posts

Most people create lots of content on their websites. They don’t update their old posts because they think it already isn’t getting much traffic. So it doesn’t worth it to edit old blog posts.

But that is not right. You need to understand when an old blog post doesn’t receive good traffic. It doesn’t mean it won’t receive any traffic after editing.

It may be possible after you update your blog post with up-to-date information. Then it starts receiving hundreds of traffic.

Google will think that you care about your audience. That’s why you keep updating old blog posts and, they will rank you higher on Google search results.

Write long-form content

Although Google doesn’t say that it’s a Google ranking factor, the study has shown that articles with a word count between 2,250 and 2,500 earn the most organic traffic.

If you are adding more words to force it to look long-form. Then this type of content will never rank on Google because it doesn’t provide much value to the audience.

If you create a long-form that provides the audience with detailed information about everything people need to know about a topic. You most likely will rank on top search results because you give more value to the audience.

Long-form content doesn’t directly impact your ranking. But it does increase your rank indirectly.

Conclusion

Most people think blog SEO is only about optimizing your website for Google. Instead, it is about optimizing your website for the audience and providing them with great value. If you do that, then you most likely will rank on Google.

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