ILLUMINATION
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ILLUMINATION

Author Bylines: Why You Need One

And not just for Medium

Photo by Darius Bashar on Unsplash

Do you have a blog? It’s no secret that blogging is an effective, low-cost form of inbound marketing. According to a HubSpot study, businesses that actively blog reach 55 percent more users than those that rarely or never blog. Not all blogs are successful, though. Many of them fail to attract readers, whereas others fail to generate engagement with their readers. Fortunately…

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