Boosting Your Sales Game: Proven Techniques
Quickly take a notepad and write down!
We deal with sales both in everyday life (meaning selling your interests and making friends, selling your knowledge and gaining students, and so on) and at work when we hold the position of a sales manager and must bring good profit to the company. In other words, to sell as many of the company’s services or products as possible in a month. The better a manager handles this task, the more money the company makes.
In this article, I will write based on my 6 years of experience about how a manager can increase their sales.
First and foremost, it is important to thoroughly understand the product or service you want to sell. I had a moment when I was trying to sell a product without knowing all the details. I knew it was a laptop, the model, and the price, but I didn’t know the specifics (for example, the processor type or the differences between models like HP and Samsung). This led to low sales performance. Later, I delved into the details and could answer the customer’s questions, which, of course, improved my results.
Secondly, in sales, it’s essential to ask the customer questions. As they say in my company, “he who asks more questions leads the conversation.” Let me illustrate with an example: a customer calls and has many questions. They start asking questions like, “What’s the year of this model?” (this is just an example), “Does this model have this feature?” and so on. The manager answers these questions but does not lead the customer. This is where the sale happens by chance — if the customer urgently needs it, they’ll buy it now. But if it’s not urgent, they won’t buy from a manager who didn’t engage with them during the conversation. By asking questions, we gain a better understanding of what the customer values, whether it’s quality or affordability. This understanding helps us make suitable recommendations based on the customer’s responses and product knowledge.
What are the advantages of this product or service, and what drawbacks have you found in the product? This is necessary to understand the customer’s situation and recommend based on the customer’s answers and product knowledge. With knowledge of the product and the customer’s needs, we can sell $100,000 or more per month. For example, if a customer needs a laptop with 16GB of RAM, a 500GB hard drive, an Intel Core i9 processor, and a budget of up to $600, a manager who knows this information understands the customer’s budget and desired product specifications. They can offer multiple options: a budget option for $400 with an Intel Core i9 processor but limited storage, a mid-range option for $580 with great performance and storage but an Intel Core i5 processor, and a premium option that matches all the customer’s criteria but costs $30–100 more than the budget. This way, the customer has a choice, allowing them to prioritize their budget or product quality. This approach can increase sales by 80%.
It’s also crucial to pay attention to your attitude when selling. If you sell with sadness or aggression, the customer, having experienced this, won’t return to your company, and your reputation will suffer. I had an experience with this. I used to go to a café every day after work. Two girls worked there, one always seemed sad and dissatisfied, and I would buy coffee from her and quickly leave. The other girl was always smiling, friendly, and would ask, “Would you like something sweet with your coffee? We have some delicious donuts.” She made me feel special, and as a result, I bought more than I initially intended. I even left a tip for her because the experience was pleasant. The mood with which you sell and how you communicate with the customer directly impacts your sales.
Never deceive your customers about the cost, drawbacks of products, or services. Customers appreciate honesty and will bring their friends to you, becoming loyal customers.
The experience of interacting with a sales manager should leave the customer delighted.
They hear me, the manager knows what they are selling, the manager conveys their positivity/good mood to the customer, and most importantly, they don’t deceive me to make a profit. These four factors are crucial for a sales manager.
I believe that to sell a product better, you need to use and understand it as a user yourself. If you say that you personally use this product and like several aspects of it, but there are also drawbacks — yet you still love this product, your customer begins to trust you and your product or service. This trust usually leads to a sale.
But if you deceive the customer, claiming that everything in the product is perfect and there are no downsides (but that is false), okay, the customer buys the item from you. But then, they notice the drawbacks. What’s their reaction? They might think either the manager doesn’t know what they’re selling or they’re just out to profit from me. The customer won’t return to you next time because of the negative experience. They’ll go to a company where they are given truthful information and good service.
Be a customer and give yourself the service you would like. Would you like it if a salesperson snapped at you? Maybe he answered your questions without interest? Did he shout at you? Or did he know nothing about the product? Well… how do you like the service? I don’t know about the product, but I want to sell it and make a lot of money. I don’t know about the relationship between the seller and the client, so I raise my voice at the client and send him out of the store. Such a superficial attitude will not lead to even one sale per month.
If you sell, surrender to this process and the result will be. Good luck with your sales.
If you have any questions or feedback, please leave them in the comments below. I’m always happy to hear from my readers. And thank you for your read)
