ILLUMINATION
Published in

ILLUMINATION

Build Better & Sell More Using This Concept

For anyone interested in sales, marketing, copywriting or psychology.

Here’s a life truth…

You will not change someone’s thoughts without impacting their feelings.

Feelings first, then thoughts will change.

Facts speak to our minds, stories to our hearts. Stories are more effective by far.

--

--

We curate and disseminate outstanding articles from diverse domains and disciplines to create fusion and synergy.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store