Business & Instagram
Business & Creator Account on Instagram: Which One is Right for You?
A Comparison of the Pros and Cons to Help You Make an Informed Decision!
If you are using Instagram to promote yourself or your brand, you might be wondering whether you should choose a business or a creator account. Both types of accounts offer more features and tools than personal accounts, but they also have some differences that might affect your decision. In this blog post, we will compare the pros and cons of business vs creator account Instagram and help you decide which one is best for your goals.
What is a business account on Instagram?
A business account on Instagram is a professional account designed for businesses, brands, and influencers with a clear monetization strategy on Instagram. With a business account, you can:
- Access insights and analytics to track your performance, reach, engagement, audience, and more.
- Promote your posts and run ads to reach more people and grow your business.
- Create shoppable posts and stories linked to your online store or catalog.
- Schedule your posts automatically using third-party apps like Later or Buffer.
- Add a contact button and a business category to your profile to make it easier for people to reach you and know what you do.
- Sort your messages into primary, general, and requests tabs to manage your inbox better.
What is a creator account on Instagram?
A creator account on Instagram is a professional account that is designed for individuals who want to create content, build communities, share their passions, and collaborate with brands. With a creator account, you can:
- Access insights and analytics to track your performance, reach, engagement, audience, and more.
- Run ads to monetize your content or promote your partnerships.
- Create shoppable posts and stories linked to your online store or catalog.
- Hide your contact details and business category from your profile if you want to keep it more personal.
- Filter your messages by read, unread, flagged, or requests to manage your inbox better.
Business vs creator account Instagram: What are the differences?
As you can see, both business and creator accounts have many features in common, but there are also some differences that might matter depending on your needs and preferences. Here are some of the main differences between business and creator accounts on Instagram:
- Business accounts have more options for scheduling posts automatically using third-party apps, while creator accounts can only schedule posts manually using the native Instagram app.
- Business accounts have more options for adding a contact button and a business category to their profile, while creator accounts have more options for hiding them if they want to keep their profile more personal.
- Business accounts have more options for creating shoppable posts and stories linked to their online store or catalog, while creator accounts need to connect their account to a Facebook page to do so.
- Business accounts can access Facebook’s Creator Studio to manage their content across Facebook and Instagram platforms, while creator accounts cannot.
Business vs creator account Instagram: Which one should you choose?
There is no definitive answer to which type of account is better for you. It depends on your goals, preferences, and needs. However, here are some general guidelines that might help you decide:
- Choose a business account if you are a brand or an influencer who has a clear monetization strategy on Instagram, who wants to run ads and promote your products or services, who wants to schedule your posts automatically using third-party apps, who wants to add a contact button and a business category to your profile, and who wants to access Facebook’s Creator Studio.
- Choose a creator account if you are an individual who wants to create content, build communities, share your passions, and collaborate with brands, who want to run ads and monetize your content or partnerships, who wants to hide your contact details and business category from your profile if you want to keep it more personal, and who wants to filter your messages by read, unread, flagged, or requests.
Of course, you can always switch between account types in your Instagram settings if you change your mind or want to try something different. Just keep in mind that switching too often might affect your insights data and some of your features.
We hope this blog post helped you understand the difference between a business and a creator account on Instagram and choose the one that suits you best. If you have any questions or feedback, feel free to leave a comment below. Happy Instagramming!
