Buy One Get One Free? Here’s Why That Offer Might Be Misleading You
BOGO deals might seem like a great way to save money, but are they the bargains they claim to be?
Let’s dig into why these offers could be costing you more than you think. We’ve all been there.
You’re shopping, and suddenly you see it:
“Buy One, Get One Free!”
The offer seems too good to pass up. After all, who doesn’t love a freebie? But before you fill your cart, stop and think — are you getting a good deal?
The Psychology Behind BOGO Offers
BOGO deals are designed to make you act quickly. They play on a basic human instinct — the fear of missing out (FOMO).
Marketers know that people love the idea of getting something for free. It feels like a win, and that rush of excitement makes it hard to resist.
But here’s the catch: when you’re focused on the “free” part, you might overlook the actual cost. Retailers use BOGO deals to increase sales, not to help you save money.
They want you to buy more, even if it means purchasing items you don’t need.
