Can Personal Branding Be Part of Entrepreneurship?
Yes, it can and yes, it should be!
When we refer to entrepreneurship, we usually have in mind many different aspects — we focus on establishing a business, running a company, managing teams, and playing the role of a leader to all the enterprise’s employees.
One can imagine how overwhelming and stressful entrepreneurship may become once and a while — having to deal with all those aspects (and many more) of owning a business/brand could most definitely bring so much pressure on a single individual. But in reality, there is even more to it.
In recent years the concept of “personal branding” has become more and more popular as many people have discovered and got accustomed to the countless opportunities provided by social media and the ownage of a personal website.
Essentially, many people began thinking of personal branding as the ultimate chance for them to establish themselves (their name, their face, their knowledge, their skills, and experiences) as a one-man enterprise. Certainly, marketing experts and advertisers loved this increasing in popularity approach to creating your own personal online space.
On the other hand, entrepreneurs of already established and successful companies foresaw the opportunity of building a personal brand of themselves both in and outside of their company’s influence.
But what do we mean exactly when we refer to entrepreneurial personal branding?
Outside of entrepreneurship, even having a distinct and memorable style of clothing can be considered a form of personal branding.
In a broader sense of the term, personal branding is:
… the process of creating a brand identity for a person or a company. As the name suggests, this is a brand for you or your business.
As it turns out, not only can we create our own personal branding but we can also use it as our company’s mission’s statement and fundament.
We know that people love feeling things and people close to them. This tendency is also very apparent when it comes to businesses, products, and services. You may express interest in a particular item (a car, a book, a movie, a device, a tool, etc.) but this interest doubles the moment when you begin getting to know the people who stand behind the initial concept.
Personal branding helps anyone establish their presence online by creating an image that in time will grow popular among the crowd. It’s needless to say that the more genuine and close to reality this image is, the better!
When a person is an entrepreneur, they would most likely aim at successfully establishing and running a business. This always requires tons amounts of work so at first, you might be thinking: Why would I want to add yet another task to my already full schedule?
But entrepreneurial personal branding has so many pros that many would say it’s totally worth the effort. When you focus on creating your online identity and making it well-known and credible, you achieve one of entrepreneurship’s main goals: you easily close the distance between your brand (as you are its representative) and the audience (your current and potential customers).
In short, entrepreneurial personal branding is when an entrepreneur or a business owner puts themselves out there, openly communicating with their audience in terms of sharing content, knowledge, experience, useful advice, examples, know-how, crash courses, etc. This way you are both useful for your customers and elevate your company’s reputation and credibility in the specific business niche.
Here are some tips on personal branding from the get-go
Since we live in a digital era, building personal branding should be focused mainly on online. It’s even easier this way since nowadays anyone can create a website or a social media profile. Also, anyone can begin creating content since this is one of the best ways for a person to connect to a wider audience virtually.
Regardless of the specific format of content you choose (it could be articles, blogging, vlogs, photographs, other types of media, or visual content), I believe there are some useful guidelines you may start following if you wish to launch your personal branding’s inception any time soon. Let’s discuss some of them:
- investigate your online persona — as I’ve said above, the more genuine and close to reality your online presence is, the better. Upon starting working on your personal brand, make sure to really put your online persona out there. Think of your tone of voice, the platforms you would be using, and the message you would want to convey. This would make your communication much clearer and to the point.
- check whether you indeed have valuable information to share — people love and highly appreciate value. Your potential audience would give away time and energy to follow your online steps and spend some virtual time with you. Make sure it’s worth it. Your goal ideally would be sharing something of use with your crowd — be it educational, inspirational, etc.
- research your target audience —take a moment to describe your potential audience. Where are they from? What are their interests? What are their goals and dreams perhaps? How can you be most valuable to them? What specific type of experience or information can you provide for them? Where do they reside? What business sphere are they part of? All these facts can actually help you a great deal with communication.
- build a habit of consistency — don’t make the mistake of just randomly disappearing so your audience would lose your tracks. Once you establish a channel of communication, make sure you stick to a regular sharing or posting plan. If you lead seminars, courses, or workshops, make sure you share their highlights with your online crowd.
The bottom line
Establishing personal branding as an entrepreneur can help you a lot both business-wise and personal-wise. It will help your audience build trust in what you do and who you are. It will help you surround yourself with like-minded individuals. Also, it will surely help your business stand out and create a name for itself.
Hi, guys, I’m Ivan and I’m here to share with all of you my passion for words, great content, entrepreneurship, personal development, management, hobbies, and everything in between.
I serve as the CEO of my WordPress Development Agency @ Vipe Studio where I have the pleasure to lead a diverse, wonderful and energetic team of experts. Feel free to contact me anytime — I would love to exchange new ideas and inspire each other!