Admit You Want To Be Famous
For me, it was difficult to admit I wanted to be famous. I had gotten used to being a background player for others. First, it was my job, then it was partnering in business with my husband. And doing what I do it pisses me off that folx connect being rich and famous with personal branding. How did that happen?
I can go down the rabbit hole of the origin of personal branding, but that would be a tangent instead of the point. Instead, I think back to my restaurant days and my husband’s level of fame. He was the face of our business brand. No matter how much effort I put into the business, he got all the glory. Instead of saying something I slowly built up resentment until years later it hit me.
As a business owner, you have to be famous.
Without fame you stay in hustle-and-grind mode, pay for ads, or have free giveaways. You push the sale and pitch the offer day in and day out. In return, you get ignored because you never embraced the fame of being a Founder.
Being famous as a brand is not the same as being famous as a person.
Your brand fame produces brand equity which reinforces the position of the business. During the early days of our business, I shied away from the limelight. I threw Neil out there and called him a media whore because he loved it so much. If I had embraced it like him I can…
