Chupa Chups Lollipop — It’s Sugar-Free!
Chupa Chups Advertising Analysis
In today’s market, Chupa Chups is a popular lollipop brand. Its most delicious lollipops are sold in over 50 countries in the world. Recently, they released an attractive ad of their sugar-free lollipops!
Strategy
The red lollipop with the slogan “it’s sugar-free” is the most attractive part of this advertisement campaign. While this ad is simple, its message shows an amazing picture of their product. When you look at the picture,
you will notice a lollipop that has been dropped onto the floor and there are some groups of ants passing by the lollipop. This shows that lollipop is sugar-free as the ants don’t like things without sugar, so they avoid the
lollipop. In fact, in this advertisement, the ants are much related to the nature and concept of the product itself.
Normally, it has been noticed when companies advertise the sugar-free products they bore you with the dull health guilt trip. They like to make you feel bad about your overweight so that they can sell you a different healthier version of the same product that made you overweight in the first place. Normally, those companies state the benefit far too clearly for doing this. It is very complicated to stand out from the crowd in the…
