Click and Unlock Your Guide to Success on Medium
This post is quite unlike any other
If your Medium posts perform anything like mine, in terms of reads, then the chances are that you’re somewhere about average, just below or high. What is the industry average? About 36%. Yes, I do have some posts that perform significantly better, but most are significantly worse. The question is, ‘How can I improve that lamentable response?’ Fortunately, help is at hand, thanks to a Beehiiv email I received from Kanishka Kumawat. Here is a summary of her well-considered advice.
There are seven tried and trusted mental triggers which you can incorporate into your subject line, or headline if you prefer. These are as follows, with some short self-explanatory examples.
Curiosity
FOMO (Fear Of Missing Out)
Personalisation
Emotion
Value Proposition
Social Proof
Pattern Interruption
Curiosity:
As human beings, we are curious by nature. So all we have to do is create a heading which appeals to that characteristic, such as, “You won’t believe what happened next…”
‘FOMO:
