Clients Communication Is Exciting yet Challenging — Here Are 5 Tips for Improving It
Every business owner will agree — we all strive to improve the communication we have with our customers.
The moment we decide it’s about time to establish a business is the moment when all kinds of emotions quickly rush into our minds. Excitement. Anticipation. Dread. Inspiration. Doubt. Millions of questions.
We wonder whether or not we’ll be good at what we plan on engaging in. We ask ourselves whether our business idea will be capable of keeping people’s interest for good. We let our minds drift and consider the fact that this whole adventure will be quite challenging. We focus on creating impeccable business plans that feature branding, marketing strategies, product and service distribution, the hiring process, etc. We really deal with a lot of decision-making and we prepare ourselves in advance for all the possible downfalls and mishaps that we might end up with in the end.
But there is yet another aspect of owning a business that we should pay attention to right from the start — it’s our relationship with the potential customers.
Look around and you’ll quickly discover that every successful business focuses on its customers
I’ve always said that there are two essential constructs that define a business and mark it as a successful one — its employees and its customers.
When it comes to the employees, it’s clear that they are the engine that allows the entire system to run smoothly and successfully. Without a team of experts, no business will be able to sustain itself in the long run.
But while the potential business owner should focus on hiring professionals right from the start to ensure a smooth working process, they should also consider spending a great deal of their time and efforts on focusing on the business’s potential audience.
The so-called audience research in any marketing strategy is simply directing the energy towards the potential customers — who are they, why would they need this business, and what this business can do in order to win over new clients and successfully keep the old ones.
Those are very important questions whose answers can greatly benefit any business’s development right from the start simply because they will give a great formula when it comes to customer satisfaction.
Because the customers are the most critical asset — and when I’m saying this I’m not referring to profits only. See, every business owner aims at not only financial success, but at client fulfillment as well. I sincerely believe so — there’s a feeling like no other the moment you realize you’ve managed to create something worthy of people’s attention and liking.
But of course, communicating with people is not an easy task — no wonder people skills are defined as some of the most essential soft skills out there.
So I figured some aspiring entrepreneurs might be in need of some communications tips when it comes to their current or future customers — I bet there’s always room for sharing experiences and knowledge.
I share 5 valuable tips for improving your business communication with clients
Let me tell you something from experience — once you, as a business owner, begin to acknowledge how important exactly the customers are, that’s the moment when your customer communication will reach its peak. The reason behind this is simply that people can tell when they matter — and from a business’s perspective, that’s so crucial.
But even if you come from a very good place, communication with the clients, both new and recurring ones, can be quite challenging at times. Due to stress, overworking, anxiety, deadlines, and trying too hard sometimes business owners and managers may fail to live up to their standards when it comes to proper communication.
But hey, no worries — perhaps some of the following tips may actually help you get the most out of any business-related conversation you have.
- Make sure you listen carefully right from the start and show it. I’ve talked numerous times about the importance of active listening — not only do we don’t miss any important details, but we also leave an impression as someone who deeply cares. And when it comes to business, that’s crucial — your potential customer should definitely feel that they matter to you and your business. Ask additional questions, express opinions, and discuss visions, and various of topics connected with the products, services, and the client's expectations and requirements. I can guarantee that being an active listener would greatly improve your relationships with your clients.
- Be professional but allow yourself to express friendliness also. We are used to thinking about professional communication as somewhat sterile and too emotionless. While being serious, to the point, disciplined, and strict is a must, you should also consider mixing a happy and optimistic vibe somewhere in between. Building both a professional and a friendly relationship with the customers can greatly benefit you in terms of trust, easygoingness, and open-mindedness. Engage in small talk, ask them how are they doing, and show interest in how their day went. There’s no need to be too serious all the time — only when you discuss business. But try to include some friendliness too.
- Go into detail about the entire work process. I’m sure it would be really frustrating for you if you purchase a service and don’t get any additional information regarding it. So why would you risk your clients feeling the same? Every time you communicate with a customer, make sure you go into great detail about the work process in its entirety — share with them your vision and all the steps you and your team are planning to take. This way the client will feel instantly more engaged in the entire planning. Sparing information would certainly not be beneficial and at some point, it may seem that you’re not taking the client seriously.
- Offer impeccable customer support at all times. The moment your business starts offering products and services to the customers, that’s when you must start thinking about providing excellent customer service. Your main goal should be to always offer assistance, help, and support whenever your customers need them. So my advice is to prepare your team in advance and train them to be a really dazzling group of experts.
- Always try to solve problems, issues, and disputes of any type. You cannot expect professional communication with your customers to be always smooth and straightforward. There would be instances where problems and issues would occur — it’s essential for you to take them all seriously and assess the matter immediately. Try getting in touch with the client and show interest in what seems to be the issue — take on the matter individually since this will additionally straighten the bond between your company and the client. Then escalate the issue to the customer support team so that the client can get immediate assistance.
To wrap things up
A business is as successful as its customers are feeling happy, fulfilled, and satisfied. Once you manage to realize the importance of this, I’m sure your company would skyrocket. Putting your clients first (but don’t forget the employees also) is a no-brainer — after all, it’s them who grants you the opportunity to grow, develop your business and aim at even higher peaks.