Communication Strategy for Everyone!

Eduardo Espinheira
ILLUMINATION
Published in
2 min readMay 10, 2023

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A communication strategy outlines the plan for delivering a message to a target audience while describing the purpose, how to accomplish the tasks, and the desired business outcomes. Communication strategies are foundational to your organization’s marketing and business strategies.

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For developing an effective communication strategy, it is crucial to consider branding. Here, branding will give an idea about the brand’s mission and vision. The benefits for the organization of a Communication Strategy Definition are:
- Maintains and improves Consistency;
- Brings Clarity;
- Guides Marketing Communication;
- Enhances awareness, knowledge, and appreciation of everyone

Your communication strategy is also an integral part of your content strategy that may include effectively managing any media you own or produce. After being aware of your audiences and their issues and deciding the proper channels, you should develop content ideas for an effective communication strategy to make your content unique, effective, and engaging. Your communication strategy should be associated with the concept and plan of reaching your audience, grabbing their attention, and converting them to your product or service.

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Eduardo Espinheira
ILLUMINATION

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories