Smart Content Income
Create, Repurpose, Profit with Smart Content Income
Simple, repeatable, profitable steps
Come back with me, if you will, to May 1, 1996.
I’m a counseling psychologist in private practice, struggling to deal with managed care and insurance.
My solution was radical. On May 1, 1996, I went completely managed care and insurance free, cash only.
My colleagues warned me I would go out of business.
A year later those same colleagues were asking me to teach them how I did it!!
What made it possible
And you know what made it possible?
Content Marketing!
We didn’t call it that back then, but it’s what I did.
On Monday mornings my Relationship Column would appear in the newspaper.
On Wednesday I’d head over to the #1 morning radio show in town and do 3 minutes live about my column. Then we would record another 3 minutes that would come out on Friday.
