Customer Satisfaction: What It Is And How To Improve It
Simple Strategies To Increase Customer Satisfaction
If you run a business or work in a sales environment, you would know the importance of customer satisfaction in boosting engagement, sales, and awareness for your brand.
“The basics of business are to stay as close as possible to your customers — understand their behavior, their preferences, their purchasing patterns, etc.”
— Indra Nooyi (PepsiCo’s former chair and CEO)
In this article, we will focus on the importance of attaining, monitoring, and improving customer satisfaction in the workplace.
What Is Customer Satisfaction?
Customer satisfaction in the workplace determines how customers are satisfied with the products, features, and services that the company provides.
Monitoring Customer Satisfaction
Customer satisfaction is monitored through several ways including surveys, polls, reviews, and online engagement with the content of the brand’s social media pages.
