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A customer acquisition strategy defines the best mix of media and engagement tools (lead generation and product offers) to gain new customers through targeting them and reaching them through online and offline customer journeys.

Customer acquisition is not a “one-step” process. Most prospects don’t turn into customers instantly. Instead, they follow a journey: Awareness, Consideration, and Decision!

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Eduardo Espinheira

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories