ILLUMINATION
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ILLUMINATION

Diet Cokes -The Gardner Ad, A Rare Role Reversal Moment In Advertising!

Who remembers Diet Cokes' bold gender reversal advertising campaign launched in the mid 90’s?

Screenshot taken from The Diet Coke Ad on You Tube. Showing a man set against trees with piercing sunshine rays, he has his top off and is ringing it.
Screenshot taken from Diet Cokes The Gardner ad on YouTube

When I search for the most sexist ads in history, I get a list of ads that are sexist towards females, some of them are just shocking, however not a single ad that is sexist towards males made it onto any of those lists.

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