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How To Create Your First Digital Marketing Campaign
The business goals should align with your objectives
A digital marketing campaign is an online marketing strategy driven by brands to accomplish goals like engagement, traffic, subscribers, conversions, etc.
This online marketing strategy should be practical, realistic, and achievable underlining the budget and resources available with the brand.
In this article, you will learn about digital marketing campaigns, the steps involved and creating your first marketing strategy.
Let’s get started.
1. Select the campaign goal
A winning digital marketing campaign makes your brand unforgettable to your target audience for all the right reasons.
A robust foundation can be formed by reflecting on the business goals and its mission statement before focusing on the execution factor.
Establishing SMART ( Specific, Measurable, Attainable, Realistic, Timely ) goals is the key to place the entire marketing team on the same page.
Do you want a spike in your traffic reports or a higher number for the conversion metric?
