Discord Marketing — The One Marketing Weapon That Any Crypto Venture Would Not Miss
There is a quote that goes, “Don’t build links. Build relationships.” Although the quote may not be totally correct as web links today constitute the whole internet, building relationships is an important facet when it comes to promoting any product or service. The same stands true with the crypto world too, and it is very special as cryptos are yet to occupy mainstream finance in every corner of the world. This is where community-based social interaction platforms such as Discord and Telegram lend themselves a hand to the crypto businesses, as there is a thriving crypto community present in both these platforms.
Discord, in particular, has higher support among crypto enthusiasts due to its unique features, and the fact that it was initially a platform for gamers adds only more support. Promotions on Discord can be done by individuals, even though a dedicated agency has more experience in work than a person adopting some random Google result. In this blog, we will see in detail how a Discord marketing agency can aid you in promoting your crypto business.
What is Discord?
Discord is an American-based social communication application that focuses on VoIP (Voice over Internet Protocol), chatting, and video streaming. It initially started aiming at gamers, later expanding to the general public with added features. Discord has been the support system for most of the crypto world due to its nature, where users can remain anonymous under pseudonyms which is one of the principles of cryptography.
Beneficial Features of Discord
In Discord, servers are similar to groups in other social media platforms but with additional features that are not available elsewhere. These servers aid in marketing in Discord as business owners can create their own servers to promote with the help of a Discord marketing agency and also participate in other servers to promote their products.
Channels in Discord are an integral part of servers, which make it possible for users to discuss different topics in separate windows. This makes it easier for users to involve in a like-minded community and business owners to keep their servers clutter-free. Assistance with creating suitable content for channels can be accomplished by a Discord marketing agency.
The automated bots on Discord perform many functions such as helping with onboarding new members to a server, conducting games, starting insightful conversations, and more. Such bots can also help with customer service to an extent if programmed accordingly. The creation of bots that perfectly carry out their work can be done by an experienced company in Discord marketing.
How is Discord Marketing Carried Out for Crypto Products?
- For cryptocurrencies and related applications such as crypto exchanges, servers with channels such as live market rate, customer support, updates from developers, and general channels for discussion related to the topic can be created. These businesses can opt for Discord as mainstream social media platforms have stringent regulations for promoting cryptocurrency-related content.
- Businesses relating to NFT-based assets can have similar groups and other groups for buyers who have bought the works of the same artist, where they can get involved with fellow fanatics. Customer service channels here can utilize bots, as new users with simple doubts always come in, and a bot can make things better for both the customer and the owner.
- Marketing for a venture’s initial offerings (ICO, IEO, IDO) can become easier with Discord as promotions can be done easily. The server for the offerings can later be converted into the venture’s server, thus retaining a valuable base.
- Decentralized finance (DeFi) based applications such as decentralized exchanges (DEXs), DeFi lending, and borrowing platforms can effectively market their new services through Discord marketing while clearing customer queries without hassles.
If You are a Crypto Business Owner, Here’s Your Next Step
By this time, you might have realized how mighty Discord is as a marketing tool and how a vastly experienced firm on Discord marketing makes promoting through the platform a walk in the park. So, it is best to approach a Discord marketing company if you want to expand your crypto business to global customers.