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Discounts Will Kill Your Brand In a Recession (Here’s What to Do Instead)
Frame your product as a reward. Not as ‘affordable’
When revenue starts to slow, most first-time founders hit the same wall.
Your brain starts spiraling:
“No one’s buying. Maybe my prices are too high.”
So you run sales, toss out discount codes, and then wonder why your brand feels like a dollar store knockoff.
But in reality, price isn’t the only thing people care about during tough times.
They buy justifiable indulgence.
People don’t stop spending in a recession. They stop spending on things that don’t feel worth it.
And your job isn’t to beg for scraps. It’s to make your product feel non-negotiable.
Give Customers Permission to Buy
It doesn’t matter which side of the aisle you sit on.
Prices are higher across the board, and people are super conscious about what they spend their money on. So, how do you sell to someone hesitant to spend?
How do you market when it feels like no one is buying?
