Do Your Emotions Direct Your Life?
A challenging assessment
Daniel Goleman is recognized as being one of the foremost thought leaders on brain health and function. His biggest area of research has been in an area known as Emotional Intelligence.
Most of us realize that our emotions have a great deal of influence over us.
From the standpoint of marketing, we know that emotions sell. That’s why, in order to sell you a car, advertisers show you a beautiful woman wanting to ride with you. Or a healthy, happy family you are going to keep safe. They may spend a little bit of time showing the engine, but not much time. Expert marketers know that the emotional image you see will sell you.
The image makes you feel good, and you buy. It’s as simple as that.
But beyond the surface of marketing through your emotions, I want to take this deeper. When Goleman uses the term: Emotional Intelligence, he identifies it as another aspect of your brain’s dynamic. Like your IQ. It’s another indicator of brain health.
According to Dr. Goleman, your emotions can sometimes be a more important indicator of your success in life than your IQ. Also, when you go through stressful situations — such as that which the entire world has gone through recently — your degree of emotional intelligence can determine…
