Does Brand Name Make a Difference?

Photo by explorenation # on Unsplash

Short answer: Yes.

For a long answer let’s take a look into My Life In Advertising by Claude Hopkins.

Hopkins writes how the brand name was part of the success of ‘Palmolive’.

“This is a great advantage in a name that tells a story. The name is usually displayed. Thus the right name may form a reasonably complete ad. which all who run may read. Coining…