ILLUMINATION
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ILLUMINATION

Does Brand Name Make a Difference?

Photo by explorenation # on Unsplash

Short answer: Yes.

For a long answer let’s take a look into My Life In Advertising by Claude Hopkins.

Hopkins writes how the brand name was part of the success of ‘Palmolive’.

“This is a great advantage in a name that tells a story. The name is usually displayed. Thus the right name may form a reasonably complete ad. which all who run may read. Coining…

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Noman Shaikh

Noman Shaikh

Copywriter & Marketing Consultant | Crazy about psychology and human behaviour | Web: sillycopies.com

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