Does the Placebo Effect apply to Organisational Transformation?
Published in
3 min readDec 1, 2022
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I am reading The Expectation Effect, by David Robson in which he details how the Placebo Effect distorts results in randomized double-blind placebo control (RDBPC) in drug trials.
In the case of pain killer trials, for those taking a placebo, the brain produces natural opiates after which participants feel up to 30% less pain than those who take nothing…