Does the Placebo Effect apply to Organisational Transformation?

Ian Beckett MSc
ILLUMINATION
Published in
3 min readDec 1, 2022

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the ferryman sculpture vienna © ian beckett

I am reading The Expectation Effect, by David Robson in which he details how the Placebo Effect distorts results in randomized double-blind placebo control (RDBPC) in drug trials.

In the case of pain killer trials, for those taking a placebo, the brain produces natural opiates after which participants feel up to 30% less pain than those who take nothing…

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Ian Beckett MSc
ILLUMINATION

Ian is a digital transformation expert who has saved companies over $200m by integrating technologies and diverse global teams effectively— he is a CEO and poet