Does the Placebo Effect apply to Organisational Transformation?
I am reading The Expectation Effect, by David Robson in which he details how the Placebo Effect distorts results in randomized double-blind placebo control (RDBPC) in drug trials.
In the case of pain killer trials, for those taking a placebo, the brain produces natural opiates after which participants feel up to 30% less pain than those who take nothing…