Domino’s Went From $3 Per Share To Over $300 By Being Honest
How to build back trust and then dominate a market
Dominio’s had the typical humble beginnings that we’ve come to love from businesses. Tom Monaghan a young student studying architecture and his brother James, started the business in 1950 with only $900.
His brother would later sell his 50% stake in the business for a Volkswagen beetle.
But unlike the rest, they had two brilliant ideas.
- Deliver the pizza in 30 minutes or it was free.
- Open locations near military basis and schools.
Things weren’t always easy early on but these strategies helped Domino’s pizza early on and from there the company exploded, expanding all across the US in only a few short years.
Domino did very well early seeing some of the fastest growth from any franchise business at the time. But they also faced heavy competition from their rivals Little Ceasars, Papa Jones, and of course Pizza Hut who had been a market leader.
