Don’t Rely On Social Media to Keep in Touch With Your Peeps

Be more direct and keep it real

Image created by the AI tool DeepAI — the author has the provenance and copyright

According to the recent 2023 Social Media Industry Benchmark Report, (see below for link), engagement rates are down.

• Posting frequency dropped drastically on Facebook and Twitter but engagement rates are holding there.
• Instagram is also suffering from a…