Dub: The Social Trading App Betting on Behavior Over Alpha

Image by Author, Generated via DALL-E

The Buzz Around Dub

I came across Dub in the headlines recently — the company just closed a $17 million seed round, with backing from some big names: Uber CEO Dara Khosrowshahi and Robinhood co-founder Nathan Rodland, to name a few. Not bad for a startup founded by Steven Wang when he was just 19. Since then, the app has crossed the 1 million download mark, making it one of the most talked-about trading platforms of 2025. Dub’s user base is predominantly Gen Z investors, with approximately 50% under the age of 28. Naturally, I was curious. What exactly is Dub offering that sets it apart from the sea of investing apps already crowding our phones?

So, I dug in. This blog post is the product of that deep dive.

Copy Trading Meets Social Media

Dub blends two powerful ideas: copy trading and social media. If you’re not familiar with copy trading, it’s a system where investors mimic the trades of more experienced investors. Think: you copy Warren Buffett’s portfolio moves or track what Nancy Pelosi buys and sells based on her financial disclosures. The social media layer brings in influencers and community engagement, turning trading into something you don’t just do privately in a brokerage account — you do it with an audience.