Early-stage business management: Don’t Let the Levee Break
by Jay Arcata, partner, client operations, BX3
“When the Levee Breaks,” originally recorded in 1929 by country blues artists Kansas Joe McCoy and Memphis Minnie, is among Led Zeppelin’s heaviest-hitting recordings. The vocals start out with the line, “If it keeps on rainin’, levee’s goin’ to break.” While the US prepares, in varying degrees, for reopening, it is still raining on early-stage businesses and there is no sign of a reprieve anytime soon. CEOs are left wondering, what happens when their Small Business Administration funding runs out? What will access to capital markets look like in six months? How do they manage cash flow when the country is technically open for business, yet revenue is still severely impacted by the fallout from this crisis? In other words, how do they keep the levee from breaking?
With answers to these questions less than clear, business leaders can get distracted from the core elements that made their business successful in the first place. Here are some creative ways for businesses to overcome the stressors of the present investment environment.
