Ever read “The Alter Ego Effect” by Todd Herman?

It’s a game-changer!

Abdul Kader


Photo by mariel reiser on Unsplash

Ever read “The Alter Ego Effect” by Todd Herman?

It’s a game-changer!

I wanted my own alter ego after that.

Alter Egos are powerful and the concept has helped many athletes, celebrities and sportsmen to accomplish greatness.

I wish I had an alter ego since the beginning.

But better late than never.

I’ll create it from scratch

Or I’ll for go for an alter ego from this world. A real person who has type of personality and traits that’ll match and help me achieve what I desire.

Because when you struggle in a particular field and due to some unknown reason your heroic self isn’t showing up, it’s better to have an alter-ego and activate it the moment you step on that field.

If you wanna be confident, have an alter ego who is super-confident.

If you suck at sales, have an alter ego who is damn good at sales.

If you wanna master persuasion, then go for an alter ego who is highly persuasive.

In my case, I’m struggling in every aspect of my life.

Be it personal or professional,

I’m screwing up like a pro

However, right now, my focus is getting better at copywriting, sales & persuasion.

So I’m looking for an alter ego who is damn good at sales and is highly persuasive.

This time, my search inspired me to find an alter ego from the entertainment world.

And I was super lucky to find a fictional character that resonated with my desire to be highly persuasive and damn good at sales.

He is good at convincing,


& tricking people.

No, I’m really not interested in the third one.

That’s fun in the fictional world, but absolutely evil in reality.

Back to where I was

I was looking for an alter ego who is highly persuasive

And I was lucky to find one.

Who is it?

Better Call Saul

Jimmy McGill aka Saul Goodman, a charismatic, flamboyant and a smart lawyer cum conman.

He is so good at persuading…

Not only persuades attorneys

But policemen,

Dangerous criminals as well.

Is good at sales and advertising too -

Now whenever, I’m on a sales call or when I’m pitching my services verbally or through cold emails, I’ll activate my alter-ego

I’ll be Saul Goodman

P.S. Todd Herman is an author and performance expert. Read his book The Alter Ego Effect and utilize the power of secret identities to transform your life.

P.P.S A heroic alter ego is powerful and will really help you when the chips are down.

Your thoughts???



Abdul Kader

Writer | Helping you fix your emotional problems & accelerate your personal growth.